Yale's “Secure Start” Program Helps Cover Renter Home Security Needs

Core Insights - Yale has launched the "Secure Start" contest to provide financial and security support for new renters amid rising rent prices and moving challenges [1][4] - The contest offers five winners assistance with their security deposits and the new Yale Approach™ Lock, a key-free smart lock designed for renters [1][2] Contest Details - Participants can enter by following Yale's Instagram and commenting on the contest post, explaining how $2,000 for rent or a security deposit would help them [3] - The contest runs from October 1 to October 11, 2024, with winners receiving financial assistance and smart lock products [3] Survey Insights - A survey by Yale revealed that over 80% of respondents believe one month of free rent, equivalent to the average security deposit, would provide peace of mind [2] - 70% of respondents reported difficulties in finding affordable housing, and 89% do not currently own a smart lock, although 94% expressed interest in acquiring one [3] Product Features - The Yale Approach™ Lock is a retrofit solution that is easy to install without altering existing hardware, providing convenience and enhanced security for renters [2][4] - The lock allows users to monitor and share access securely with trusted individuals, addressing both security and financial concerns for renters [2][3] Additional Support - Yale has partnered with design expert Imani Keal to offer tips for renters on enhancing their apartment's design without risking their security deposit [4] - Tips include using peel-and-stick materials for decor, upgrading small fixtures, and ensuring home security with the Yale Approach Lock [4]