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MINISO's New Vancouver Flagship Store brings Richmond a Pink-Themed Wonderland
Prnewswireยท2024-10-01 14:05

Core Insights - MINISO opened its new flagship store in Vancouver at CF Richmond Centre on September 28, 2024, enhancing its presence in Canada and aiming to provide joyful shopping experiences through innovative designs and expanded product offerings [1][5][6] Store Features - The Vancouver flagship store spans 3,500 square feet and is strategically located on the first floor of CF Richmond Centre, near major retailers like H&M and Shoppers [1] - The store offers around 3,000 SKUs, including popular items such as blind boxes, plushies, cosmetics, stationery, and household goods, along with exclusive collaborations with brands like Disney and Sanrio [2][5] - The store's design includes playful pink hues and interactive installations, such as a pink Ferris wheel and a makeup area, creating an engaging shopping environment [3][5] Marketing and Promotions - To celebrate the store opening, MINISO hosted events featuring live performances, photo booths, face painting, and giveaways, encouraging social media engagement from visitors [4][5] Strategic Expansion - The Vancouver flagship is part of MINISO's broader strategy to expand across Canada, with plans for additional stores in major malls and themed locations in 2024 [5][6] - The company has already opened approximately 10 new stores earlier in the year, showcasing its innovative design approach and commitment to customer engagement [5] Company Overview - MINISO is a global value retailer known for its trendy lifestyle products and engaging shopping experiences, with a focus on quality, affordability, and aesthetically pleasing designs [7]