Agency Hackers and Wix Studio Unveil Agency Forecast Report

Core Insights - The Agency Forecast Report, released by Wix.com Ltd. in collaboration with Agency Hackers, highlights key trends, challenges, and opportunities in the marketing industry [1][3][4] Industry Trends - 72% of agencies identify talent acquisition and retention, especially in tech roles, as a significant challenge [3] - 62% are exploring new market opportunities or niche offerings [3] - 55% report an increase in client demand for shorter contracts or project-based work [3] - 75% plan to increase investment in their own marketing efforts [3] - 55% are focusing on strengthening existing client relationships as a primary growth strategy [3] - 42% of agencies experienced revenue growth in the last six months [3] Agency Resilience - Confidence levels among surveyed agency leaders averaged 6.6 out of 10, indicating resilience and a positive outlook in a dynamic business environment [3] - Agencies are adapting to client demands, exploring new markets, and embracing AI to remain competitive [5][6]