Nearly 1 in 3 Consumers Find Paying Return Shipping More Annoying Than Jury Duty

Core Insights - A recent GoDaddy survey reveals that 80% of U.S. consumers prioritize cost savings over convenience, with 42% identifying saving money as their top priority [1][2] - The survey indicates that consumers are willing to endure inconveniences to save money during the holiday season, suggesting that e-commerce businesses may need to adjust their strategies to retain customers [1][2] Consumer Behavior Insights - Nearly 30% of consumers find paying for return shipping more annoying than jury duty or visiting the DMV, and 77% check return policies before making purchases [3] - 62% of consumers prefer paying with cash over incurring a 3% surcharge for credit card payments, while 69% would continue shopping at a business that does not offer "Buy Online, Pick Up In-Store" options [4] - 38% of consumers would abandon an online purchase if the payment page takes longer than 10 seconds to load [5] Generational Trends - Gen Z is the most likely to seek alternatives if a business does not offer in-store pickup, with 41% indicating they have avoided shopping due to this [6] - Younger generations, including Gen Z and Millennials, are more willing to pay extra for credit card convenience, with 43% and 45% respectively agreeing to a 3% surcharge [6] - When it comes to waiting for website loading times, 47% of Gen Z and 45% of Millennials would not wait longer than 10 seconds, compared to 68% of Gen X and Boomers who would wait 30 seconds [7] Recommendations for Businesses - As holiday shopping approaches, small businesses should consider extending return policies, avoiding return shipping fees, and offering convenient shopping options to attract cost-conscious consumers [5][8] - GoDaddy emphasizes the importance of providing convenient shopping experiences, particularly for businesses targeting Gen Z and Millennials [7][8]