SAMUEL ADAMS INVITES YOU TO HAVE A COLD SAM ADAMS

Core Insights - Samuel Adams has launched a limited-edition At-Home Séance Kit aimed at enhancing the Halloween experience for beer lovers [1][2][3] - The kit is priced at $18.03 and includes various items to facilitate a themed séance, promoting engagement with the brand during the October season [3][4] Product Details - The At-Home Séance Kit includes an instruction card, a portrait of Samuel Adams, vials of Boston Dirt and Samuel Adams Hops, two pint glasses, and a candle [4] - The kit is designed to be used alongside Samuel Adams Octoberfest beer, which is highlighted as the ideal pairing for the séance experience [5] Seasonal Offerings - Samuel Adams Octoberfest is described as a hearty Märzen with an ABV of 5.3%, available in various packaging options with suggested retail prices ranging from $9.99 to $29.99 [6] - The Beer Fest Variety Pack includes seasonal brews such as Jack-O, Boston Lager, and Flannel Fest, catering to diverse consumer preferences during the fall [6] Company Background - Samuel Adams, founded in 1984, is recognized as a leading independent American craft brewer and played a significant role in the craft beer revolution [8] - The Boston Beer Company, which owns the Samuel Adams brand, also has a diverse portfolio that includes Truly Hard Seltzer, Twisted Tea, and other craft beer brands [9]