Barfresh Begins Selling “Pop & Go” 100% Juice Freeze Pops and Confirms Record Third Quarter Revenue

Core Insights - Barfresh Food Group has begun selling its new product, "Pop & Go," targeting the education channel and expects to generate revenue from it in Q4 2024 [1][4] - Preliminary figures indicate record quarterly revenue of over $3.6 million for Q3 2024, representing a 40% increase year-over-year [3][5] - The company anticipates achieving record annual revenue for fiscal year 2024 along with year-over-year margin improvement [1][3] Product Details - "Pop & Go" is a 100% juice freeze pop containing a half-cup of fruit juice, with no added sugars, preservatives, artificial flavors, or colors, compliant with USDA meal programs [2] - This product complements Barfresh's existing offerings in schools, including bulk juice concentrates and other beverage products [2] Market Strategy - The CEO highlighted that "Pop & Go" strategically targets school lunch menus, which can potentially yield five times the volume of current breakfast offerings [4] - Initial feedback from students and administrators has been positive, indicating strong market potential for "Pop & Go" [4] - The company sees opportunities for future expansion of "Pop & Go" into other foodservice and retail channels [4]