Vita Coco and Strava Team Up to Keep Runners Motivated & Hydrated Ahead of Marathon

Group 1 - Vita Coco is launching a new challenge on Strava to support runners, donating $1 for every mile run, up to $26,200, in honor of the marathon distance [2][4] - The initiative aims to empower moms and caregivers through the organization &Mother, which focuses on balancing career and motherhood while prioritizing physical wellbeing [2][4] - Vita Coco's products are marketed as ideal for hydration and recovery, containing electrolytes and nutrients like potassium and magnesium [3][4] Group 2 - The Vita Coco Company was co-founded in 2004 and is the leading coconut water brand in the U.S., with over 10% of households having tried or regularly consuming its products [7] - The company also offers a range of products including coconut juice, coconut milk, and coconut oil, and is recognized as one of the fastest-growing functional beverage categories [6][7] - Vita Coco operates as a public benefit corporation and is a Certified B Corporation, emphasizing a balance between purpose and profit [7]