Lawsuit Overview - 2ONE Labs and Performance Plus Marketing have filed a trademark infringement lawsuit and a preliminary injunction against Imperial Brand subsidiaries over the Zone nicotine pouch mark [1] - The lawsuit alleges willful infringement of the 2ONE® tobacco-free nicotine pouch brand by Imperial's Zone products [2] - The plaintiffs seek cancellation of Imperial's Zone mark, damages, and punitive damages [5] Allegations - Imperial Brands is accused of making false statements about the earlier use of their mark in commerce, which allegedly led to the granting of a fraudulent mark [3] - The lawsuit claims that Imperial's Zone brand name is confusingly similar to 2ONE®, causing consumer confusion since its 2024 launch [3][4] Company Background - 2ONE Labs has been marketing and selling its 2ONE® brand to adult consumers through thousands of convenience stores, grocery stores, and smoke shops across the USA for the last five years [3] - 2ONE Labs was founded by the pioneers of TFN® synthetic nicotine in the USA and has been a key innovator in offering high-quality nicotine pouches to adult consumers [5] Legal Proceedings - The case (number 2:24-cv-08124) is before the US District Court for the Central District of California [5] - The case is styled as 2ONE Labs, Inc, and Performance Plus Marketing, Inc vs ITG Brands, LLC and Imperial Tobacco Limited [5]
2ONE Labs and Performance Plus Marketing, sellers of 2ONE Nicotine Pouches, Allege Fraud and Seek Damages in 'Zone' Trademark Infringement Case Against Imperial Brands