Kidde Releases Powerful Plea from Child House Fire Survivors for Its Cause For Alarm Campaign

Core Message - Kidde is launching the "Living Jingle" campaign to raise awareness about fire safety, emphasizing the importance of having conversations about the risks of home fires, which many parents underestimate [1][4]. Group 1: Campaign Overview - The "Living Jingle" features the voices of children who have survived house fires, aiming to remind families of the real risks associated with home fires [2][3]. - Kidde's Cause For Alarm campaign seeks to create safer homes and communities by promoting fire safety preparedness [4]. Group 2: Collaboration and Impact - Kidde has partnered with Jordin Sparks to elevate the conversation around fire safety, leveraging music as a tool to communicate important messages [3][4]. - The campaign encourages families to engage in discussions about fire safety and provides resources such as toolkits and children's books available on CauseForAlarm.org [2][4]. Group 3: Community Engagement - Kidde invites the public to share the "Living Jingle" on social media and participate in a program where purchasing Kidde alarms will contribute to community donations up to $1,000,000 [4]. - The campaign aims to inspire families to prioritize fire safety and avoid tragedies related to home fires [4]. Group 4: Company Background - Kidde has been a leader in fire safety for over 100 years, known for its innovative products such as smoke alarms and fire extinguishers [6]. - Kidde is part of Carrier Global Corporation, which focuses on intelligent climate and energy solutions [1][6].