Graco(US:GGG) Prnewswire·2024-10-09 15:00Core Insights - Newell Brands is partnering with Kidsy to enhance sustainability efforts by reselling customer returns and overstock items, thereby reducing landfill waste [1][2] - This initiative is part of Newell's broader sustainability strategy, aiming to extend product lifecycles and minimize environmental impact [2][4] Partnership Details - The collaboration allows customers to purchase discounted Graco® and Baby Jogger® products, including strollers and car seats, that have undergone quality control [5] - Kidsy focuses on sustainability by providing access to high-quality, new open-box or gently used baby products at reduced prices [7] Market Trends - There is a growing consumer demand for sustainable products, with 45% of parents under 40 considering environmental impact in their purchasing decisions [5] - The partnership reflects a shift towards eco-friendly solutions in the consumer goods industry [5][6] Company Commitment - Newell Brands emphasizes its commitment to reducing its carbon footprint and integrating sustainable practices across its operations [4][8] - The partnership with Kidsy is seen as a significant step in promoting sustainability within the baby product sector [3][4]