Jim Cramer analyzes PepsiCo's share movement in the wake of a revenue miss

CNBC's Jim Cramer said Wednesday that as earnings season begins, it's wise to keep in mind that sometimes bad news is baked into a stock's price before the report. Cramer pointed to Wall Street's reaction to PepsiCo in the lead-up to, and wake of, its Tuesday report. He noted how shares dipped but managed to recover even though the company posted a revenue miss. "This is something you need to keep in mind as we head into earnings season: If a stock has already sold off hard going into the quarter, it's very ...