PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal is set to launch an ad business, starting in the US.The company intends to offer ads across its own properties, as well as other retailers.It's pitching advertisers on its trove of transaction data and the large audience of PayPal accounts. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your favorite topics in a personalized feed while ...