etaily hires ex-Alibaba exec as it launches in Singapore with wider plans for the region

Company Expansion - etaily is expanding its presence in Singapore and other Southeast Asian markets to strengthen its regional footprint [1] - The expansion will be led by Lester Cuneta, who has extensive experience in the APAC region and has held leadership roles in companies like Unilever and Lazada [1][3] Leadership and Strategy - Lester Cuneta has been appointed as Chief Growth Officer, bringing a wealth of experience in commercial transformation and go-to-market strategies [1][3] - The leadership team includes Alexander Friedhoff (Founder & CEO), Toti Wong (Chief Commercial Officer), and Tatiana Czyomer (Chief Operations Officer) [2] Funding and Growth - etaily recently secured $17.8 million in a Series A funding round aimed at scaling its end-to-end e-commerce platform for brands in Southeast Asia [5] - The funding will enhance consumer and merchant engagement across the region, supporting etaily's growth initiatives [5] Technology and Innovation - etaily leverages technology and strategic collaborations to drive growth and launch brands, positioning itself as a next-generation consumer products platform [2][6] - The company provides a unique end-to-end marketplace and direct-to-consumer solutions, enhancing its operational capabilities [6]