Is WIX's AI-Focused Strategy Heading in the Right Direction?

Wix.com Ltd. (WIX) is making significant strides in generative artificial intelligence (AI) to position itself as a key player in a rapidly evolving market. WIX is a cloud-based web development platform based in Tel Aviv, Israel. It offers solutions that enable businesses, organizations, professionals and individuals to develop customized websites and application platforms and grow the companies' online presence. Recognizing AI as a powerful catalyst for growth, the company has launched several innovative p ...