Yum!(US:YUM) Prnewswire·2024-10-14 13:00Core Points - KFC is launching its new Original Recipe® Tenders, which are double hand-breaded and seasoned with a secret blend of 11 herbs and spices, marking the beginning of a new competition in the chicken tenders market [1][2][5] - The Original Recipe Tenders Box is priced at $5 and includes three tenders, Secret Recipe Fries, and two signature sauces [2][3] - KFC is introducing a new dessert, Cherry Pie Poppers, and a new drink, Cranberry Lemonade, to complement the tenders [6] Product Details - The Original Recipe Tenders are described as juicy, crispy, and flavorful, differentiating them from other chicken tenders [2][5] - The Tenders Box includes options for sauces: NEW Comeback Sauce, Sticky Chicky, and KFC® Sauce, enhancing the meal experience [3][4] - KFC is also offering a Tenders + Nuggets Family Meal Deal for $24.99, available exclusively on KFC.com and the KFC app [6] Marketing Strategy - KFC has launched a new ad campaign that takes a satirical approach to the competitive fast-food landscape, emphasizing the brand's confidence in its new product [3][5] - The company plans to engage customers by surprising them with free Original Recipe Tenders in select cities on October 17 [4][5] - KFC is promoting a 13 Days of Daily Deals event for KFC Rewards members leading up to Halloween, featuring discounts on various menu items [6] Company Background - KFC Corporation, based in Louisville, Kentucky, has been serving its Original Recipe® fried chicken since 1952 and operates over 30,000 restaurants globally [8]