Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns

Core Insights - Taboola has launched Abby, a Generative AI technology designed to assist advertisers in managing campaigns without requiring advertising expertise [1][5] - Approximately 91% of advertisers are either using or considering the implementation of Generative AI technology, with 81% believing it can enhance sales [1][3] Group 1: Abby's Features - Abby provides a conversational interface for advertisers to build and launch campaigns, covering aspects such as budgeting, targeting, and optimization [2][3] - Campaigns set up with Abby are estimated to go live 75% faster compared to manual setups [3] - Abby allows advertisers to create and modify images using a conversational approach, eliminating the need for image editing software [4] Group 2: Market Position and Reach - Taboola's platform reaches over 600 million daily active users and is utilized by around 18,000 advertisers [6][7] - The company has established partnerships with major digital properties, enhancing its market presence [6] - Taboola is recognized as a leader in e-commerce recommendations, facilitating over 1 million monthly transactions for prominent brands [7]