Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns

NEW YORK, Oct. 15, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising. Nearly 91% of advertisers are already using or considering implementing Generative AI technology, according to industry data. Advertiser adoption for Generative AI has risen sharply recently as we ...