Growing concerns about data privacy and ethical data practices: TELUS poll

Core Insights - The 2024 Data & Trust survey by TELUS indicates a significant increase in American consumers' concerns regarding data privacy, with 82% stating it matters more than ever before [1][2] - The survey highlights the importance of company reputation and trust in influencing consumer behavior, with 88% considering a company's data handling reputation important and 86% stating trust inspires them to use a company's products [2][4] Group 1: Data Privacy Concerns - 74% of respondents expressed worries about how organizations handle their personal data, indicating a high level of concern [2][4] - 52% of Americans think about their data privacy daily, reflecting a heightened awareness of data privacy issues [2][4] Group 2: Trust and Technology - 86% of Americans want artificial intelligence (AI) to be developed with care, emphasizing the need for responsible AI practices [4][5] - 81% of respondents believe that AI should be presented with clarity and transparency, highlighting the demand for understandable communication regarding AI [4][5] Group 3: TELUS Commitment - TELUS has been proactive in establishing trustworthy practices, being the first organization to secure the ISO 31700-1 Privacy by Design certification and signing a voluntary AI code of conduct [5][6] - The company aims to lead in data trust, privacy, and security, continuously evolving its practices to meet customer expectations [5][6]