DICK'S Sporting Goods Extends Partnership with University of Tennessee Athletics in Multi-Year Deal

Core Points - DICK'S Sporting Goods has announced a multi-year extension of its partnership with the University of Tennessee athletics, which began in Fall 2021 [1][3] - The partnership includes various community engagement initiatives and events aimed at supporting the Tennessee Volunteers fanbase [1][2] Company Initiatives - DICK'S will continue as the Presenting Partner of Youth Sports Day and the Tennessee Football's Spring Coaches Clinic, engaging youth players, coaches, and families [1] - The company will host special events, camps, and clinics with University of Tennessee coaches and athletes at its DICK'S House of Sport store in Knoxville [1] - DICK'S will serve as the Presenting Sponsor for the university's football and baseball uniform reveals, which are conducted weekly on Instagram [2] Community Engagement - The partnership aims to enhance fan engagement through various activations at Volunteer Village during select football games and other sports events [1] - DICK'S will provide opportunities for youth fans to participate in game-day experiences, such as saying "Play Ball" at home games [1] Company Background - DICK'S Sporting Goods operates over 850 stores and offers a wide range of products and in-store experiences, including a climbing wall and golf simulators [4][2] - The company has a strong commitment to youth sports, having donated millions to support under-resourced teams and athletes through its Sports Matter program [5]