HawkSearch Unveils Enhanced Rapid UI Framework with GenAI-Powered Smart Response

Core Insights - Bridgeline Digital, Inc. announced a significant update to HawkSearch's Rapid UI Framework, enhancing the integration of Smart Response into search interfaces with new Generative AI capabilities [1][2] Group 1: Product Features - Smart Response, now enhanced with Generative AI, transforms eCommerce user experience by enabling interactive conversations, summarizing product information, and allowing direct comparisons within the search interface [2] - The updated Smart Response allows customization of "Agents" to align with brand tone, enabling merchandisers to tailor responses to specific customer needs [2] - Customers can engage with Smart Response to refine product options, such as laptops, by asking follow-up questions and receiving concise side-by-side analyses of key features [3] Group 2: Company Impact - The Rapid UI Framework is positioned as a revolutionary tool in search technology, enabling customers to quickly develop personalized and engaging search experiences, which can drive conversions and enhance user satisfaction [4] - Bridgeline Digital aims to help companies grow online revenue by increasing traffic, conversion rates, and average order value [4]