Ulta Aims for 50 Million Loyalty Members and 200 New Stores

Ulta Beauty plans to open 200 new stores as part of a long-term strategy announced this week. At its investors' day Wednesday (Oct. 16), the beauty retailer said it hopes to open the new locations over the next three years, bringing its store count to more than 1,800, according to a press release. Ulta also wants to expand its loyalty program to 50 million members by 2028 by "reaching new segments of beauty enthusiasts," per the release. "The strategic priorities announced today are designed to amplify our ...