Taboola Signs Exclusive Deal with National World and Axiom Media Alliance (AMA) to Power Content Recommendations Across the National World Network of Regional Sites Including Yorkshire Evening Post and The Scotsman

Core Insights - Taboola has signed an exclusive multi-year partnership with National World, a major UK regional publisher, to enhance audience growth, user engagement, and revenue across its digital platforms [1][2] - National World will implement Taboola's products, including Taboola Feed and Explore More, to provide personalized content recommendations and improve user engagement [2][3] - The partnership aims to leverage Taboola's technology to navigate the evolving media landscape and increase subscriber numbers [3] Company Overview - Taboola is a leader in powering recommendations for the open web, utilizing artificial intelligence to drive monetization and user engagement for digital properties [4] - The platform is used by approximately 18,000 advertisers to reach nearly 600 million daily active users, facilitating over 1 million monthly e-commerce transactions [4] - Taboola has established long-term partnerships with prominent digital properties, including Yahoo, CNBC, and BBC, enhancing its market presence [4]