Hugh Hefner's son wants to buy Playboy for $100 million

Hugh Hefner’s youngest son is offering to buy back the Playboy brand for $100 million, according to a report.Cooper Hefner, 33, told The Wall Street Journal that he and a group of investors submitted an offer to Playboy Group that would see the brand once again family-owned more than seven decades after it was founded by his late father.“It’s a great American company and a great American brand, outside of my personal connection to it,” Hefner, whose mother is former Playmate and Hugh Hefner’s second wife Ki ...