Later Drives Full-Funnel Influencer Marketing Impact with New Affiliate Campaign Capabilities, Leveraging a Strategic Partnership with Mavely

Core Insights - Later partners with Mavely to enhance affiliate capabilities in creator campaigns, aiming to address the challenge of measuring full-funnel impact in social commerce [1][2] - The integration allows brands to manage influencer marketing campaigns while tracking traffic, orders, revenue, and costs effectively [2][3] - The partnership emphasizes ease of use, requiring no technical implementation, thus enabling marketers to focus on strategy rather than technical hurdles [3] Company Overview - Later is a unified social revenue platform trusted by over eight million users, including enterprise clients, helping marketers create high-performing social content [4] - Mavely operates as the Everyday Influencer Platform®, driving significant sales for brand partners through a performance-driven approach to influencer marketing [5] - Mavely's network of creators generates hundreds of millions of dollars in sales annually, providing attributable data from post to purchase [5]