Braze Is Positioned To Capture Share In A Growing Market, Says Bullish Analyst

Shares of Braze Inc BRZE have lost close to 40% year to date.The company is well-positioned to capture market share in the customer engagement software segment, according to Stifel.Analyst Parker Lane initiated coverage of Braze with a Buy rating and price target of $37.The Braze Thesis: Consumer expectations shifting to more personalized brand experiences, an increase in digitally native consumers and gen AI-powered marketing are some of the trends that are favoring customer engagement providers, Lane said ...