U by Kotex® Launches MaxiMalism Jeans to Help End Shame Around Periods

Group 1 - U by Kotex® has launched a limited-edition line of jeans called MaxiMalism Jeans, designed to feature a transparent back pocket for carrying menstrual pads openly, aiming to empower women and reduce stigma around periods [1][2] - A recent study indicates that 83% of girls feel the need to hide their period products, while 76% of school-age students associate periods with negative connotations [1][2] - The MaxiMalism Jeans are part of U by Kotex®'s initiative to change perceptions about menstruation, with the first batch released on October 22 already sold out, and additional batches scheduled for release on October 24 and 27 [2] Group 2 - Kimberly-Clark, the parent company of U by Kotex®, operates in over 175 countries and is recognized for its commitment to sustainability and ethical practices, holding leading market positions in approximately 70 countries [3] - The company has been acknowledged as one of the World's Most Ethical Companies for six consecutive years and was named one of Fortune's Most Innovative Companies in America in 2024 [3]