Decoding Estee Lauder's Strategic Move Into Amazon Premium Beauty

The Estee Lauder Companies Inc.'s (EL) flagship brand, Estee Lauder, has officially debuted its brand in the U.S. Amazon Premium Beauty store, making its high-performance skincare, makeup and iconic fragrances more accessible to a broader audience. Amazon (AMZN) customers can now shop for Estee Lauder's offerings at amazon.com/esteelauder.This launch not only brings the brand’s products to Amazon shoppers but also introduces an exclusive Virtual Foundation Tool at amazon.com/findyourdoublewear that helps cu ...