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Last Year's Barbie Bump Now A Barbie Slump For Mattel
MATMattel(MAT) Forbes·2024-10-23 23:49

Barbie Dream Besties, from Mattel, are displayed at the TTPM 2024 Holiday Showcase event, in New ... [+] York, Tuesday, Sept. 17, 2024. (AP Photo/Richard Drew)Copyright 2024 The Associated Press. All rights reservedMattel has lowered its sales forecast for the year, in large part due to a 17% decline in gross billings for Barbie merchandise during the third quarter.The Barbie brand was up against tough comparisons to last year’s third quarter, when Mattel reaped the lion’s share of what was estimated to be ...