Pinterest faces EU privacy complaint over tracking ads

When it comes to privacy nightmares, Pinterest is unlikely to be the first social app that springs to mind. But the visual discovery engine’s use of tracking ads is the target of the latest complaint from European privacy rights non-profit noyb, which accuses it of breaching the bloc’s General Data Protection Regulation (GDPR) by failing to obtain consent from users to being tracked and profiled for advertising.The GDPR allows for penalties of up to 4% of global annual turnover for confirmed breaches so suc ...