Old Navy Unveils 'Love is in the House' in Holiday Campaign with Jennifer Hudson

Core Concept - Old Navy launches its holiday campaign "Love is in the House" featuring Jennifer Hudson, aiming to celebrate the holiday spirit and promote its fashion offerings [1][2][3] Campaign Overview - The campaign showcases Jennifer Hudson as the hostess in a whimsical Old Navy house, featuring a variety of festive characters and holiday-themed activities [1][2] - The collection includes embellished denim, warm sweaters, puffer coats, and the iconic Jingle Jammies, positioning Old Navy as a go-to destination for family fashion during the holiday season [2] Marketing Strategy - The campaign will be aired across multiple platforms including cinema, social media, primetime networks, and streaming services, reaching a wide audience during significant events like NFL games [2] - The collaboration with Jennifer Hudson coincides with her first holiday album release, enhancing the campaign's appeal and connection to the holiday season [3][4] Product Highlights - Old Navy's collection emphasizes both holiday glam and comfort, offering affordable and stylish options for families [2] - The campaign features Hudson's rendition of "Winter Wonderland" from her holiday album, which will be available at select Old Navy stores during her tour [4] Brand Positioning - Old Navy aims to create an inclusive and welcoming shopping environment, reinforcing its brand identity as a provider of accessible and trendy apparel for families [4]