PLBY Group Rejects Unsolicited Offer for Its Playboy Assets

Core Viewpoint - PLBY Group's Board of Directors has unanimously rejected an unsolicited offer from Cooper Hefner and Hefner Capital to acquire the Playboy assets, stating that the proposal significantly undervalues these assets and is not in the best interest of the company's stockholders [1][2] Company Overview - PLBY Group, Inc. is a global pleasure and leisure company that connects consumers with products, content, and experiences aimed at enhancing their lives [2] - The company's flagship brand, Playboy, is recognized worldwide and generates billions of dollars in global consumer spending, with offerings available in approximately 180 countries [2] Strategic Direction - The Board of PLBY Group is committed to pursuing an asset-light model focused on Playboy, which is believed to better support long-term value for stockholders [2] - The company will continue to evaluate all options and opportunities for the Playboy brand [2]