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Flora Growth Corp. Expands Beverage Portfolio with THC-Infused Cola Targeting $220 Million Beverage Market
Flora GrowthFlora Growth(US:FLGC) Newsfileยท2024-10-28 12:10

Core Viewpoint - Flora Growth Corp. is launching a THC-infused Cola as part of its strategic expansion into the beverage market, targeting a $220 million beverage market and aiming to capture a share of the growing demand for functional beverages [2][3][4]. Group 1: Product Launch and Technology - The new THC-infused Cola utilizes proprietary emulsion technology to ensure a consistent and high-quality consumer experience, maintaining the traditional cola taste while incorporating the benefits of hemp [4][5]. - This product follows the introduction of Melo, Flora's first beverage, indicating a continued commitment to innovation in the beverage sector [3][4]. Group 2: Market Strategy and Distribution - The launch will be supported by an extensive distribution network, including traditional retail channels, U.S. distributors, and liquor stores, targeting both the mainstream cola market and the emerging hemp-based product demand [6][7]. - Flora aims to establish a strong foothold in the U.S. Southeast, with plans for national expansion, focusing on building brand recognition and loyalty [7][8]. Group 3: Company Background and Vision - Flora Growth Corp. is positioned as a leading NASDAQ small-cap international cannabis company, with a mission to serve all 50 states and 28 countries, boasting over 20,000 points of distribution globally [9]. - The company has previously achieved success with its gummies, demonstrating its capability to create products that resonate with consumers, which it aims to replicate in the THC-infused beverage category [8].