Campbell's® Third Annual State of the Sides Report: Celebrating the Shared Love of Side Dishes Across America

Core Insights - Campbell's has highlighted the significance of side dishes in holiday meals, emphasizing that they are often preferred over the main dish, turkey [1] - The company has launched a Limited Edition Candle Collection inspired by popular side dishes, enhancing the holiday experience beyond the dinner table [3][4] Consumer Preferences - Over 55% of respondents prefer side dishes over turkey, indicating that sides are the main attraction during holiday meals [1] - 60% of participants enjoy cooking side dishes more than preparing the turkey, showcasing the creativity involved in side dish preparation [1] - Gen Z shows a strong preference for Mac and Cheese, with 45% identifying it as their favorite side dish [1] - Nearly 40% of respondents would be satisfied with only side dishes, highlighting the importance of variety and flavor during Thanksgiving [1] - Approximately 45% of consumers are interested in creamy and comforting flavors, with 38% looking forward to cheesy options [1] Social Trends - Nearly 45% of people are participating in Friendsgiving celebrations, which allow for experimentation with new side dishes and social connections [1] - The report also notes popular Thanksgiving activities, such as watching parades and playing football, which contribute to the overall holiday experience [2] Product Launch - The new candle collection features scents inspired by classic side dishes, including Green Bean Casserole, Jalapeño Cheddar Mac & Cheese, Apple, Fennel & Herb Stuffing, and Everything Bagel-Seasoned Mashed Potatoes [4][5] - The candles retail for $30 and are available for purchase at CAMP [5] Research Methodology - The State of the Sides Report is based on a survey of 5,000 US adults who celebrate Thanksgiving, conducted by Reputation Leaders in June 2024 [7] - The survey results have a margin of error of +/-1.4% nationally and +/-9.8% at the state level, with a 95% confidence level [7] Company Overview - Campbell's has been a trusted food brand for over 150 years, generating net sales of $9.6 billion in fiscal 2024 [8] - The company offers a diverse portfolio of well-known brands and is committed to social responsibility [8]