东鹏控股：公司以旧换新补贴活动对毛利率影响有限

Core Viewpoint - The company indicates that the 1:1 subsidy program is regionally executed and aims to promote high-value products and multiple categories, with limited impact on gross margin performance [1] Group 1: Sales Impact - The subsidy has led to an upgrade in consumer demand for high-value products and increased demand across multiple scenarios [1] - During the National Day holiday, retail store average transaction value in Foshan increased by approximately 50% [1]