Cumulus Media and TuneIn Expand Content Partnership Agreement
Cumulus MediaCumulus Media(US:CMLS) GlobeNewswire News Room·2024-10-29 12:31

Core Insights - Cumulus Media and TuneIn have renewed and expanded their content partnership, allowing TuneIn to continue offering Cumulus Media's programming to its 75 million monthly global listeners [1][5] - The agreement includes a new non-exclusive sales and supply partnership aimed at optimizing digital audio advertising monetization for Cumulus' radio stations [1][3] Company Overview: Cumulus Media - Cumulus Media operates 400 radio stations across 84 markets, providing a wide range of nationally syndicated sports, news, talk, and entertainment programming [2][4] - The company engages over a quarter billion listeners monthly and offers content through its own stations and the Cumulus Podcast Network [4] Company Overview: TuneIn - TuneIn is recognized as the world's leader in live audio, with over 75 million monthly active users and distribution across more than 200 platforms and connected devices [5] - The platform provides access to live sports, news, music, audiobooks, podcasts, and radio, enhancing listener engagement globally [5] Strategic Alignment - The partnership aligns with Cumulus Media's strategy to expand its digital footprint and reach a global audience through TuneIn's extensive platform [3] - Both companies view the partnership as mutually beneficial, enhancing content accessibility for listeners while improving monetization opportunities for Cumulus [3]

Cumulus Media and TuneIn Expand Content Partnership Agreement - Reportify