Leading Fastener Distributor Chooses Bridgeline's AI-Driven HawkSearch

Core Insights - Bridgeline Digital, Inc. has announced that a leading distributor of fasteners and industrial supplies has chosen HawkSearch to improve their on-site search capabilities [1][2] Group 1: Partnership and Technology - The distributor will utilize HawkSearch to enhance customer experience and product discovery on the Optimizely platform, addressing challenges related to complex part number searches and dimensional products with data discrepancies [2] - HawkSearch's merchandising features will be employed, including Instant Engage, boost and bury rules, machine learning multipliers, product recommendations, campaigns, and Visitor Targets for multiple branch locations [2][3] - This initiative marks the first lead from HawkSearch's partner Xngage, utilizing the Xngage XConnect connector to enhance product discovery [3] Group 2: Growth Opportunities - The collaboration between Xngage and Bridgeline is expected to open new growth opportunities by combining digital commerce expertise with AI-driven technology [3] - The initial success of this partnership lays the groundwork for future joint initiatives aimed at driving innovation and delivering impactful results [3][4] - Bridgeline's EVP of Revenue expressed excitement about the partnership, highlighting the potential for AI-driven solutions to enhance customer experiences and drive revenue growth [4]