Build-A-Bear Workshop Appoints Kim Utlaut as Senior Vice President, Chief Brand Officer

Core Insights - Build-A-Bear Workshop, Inc. has appointed Kim Utlaut as Senior Vice President and Chief Brand Officer, bringing over two decades of brand marketing expertise from The Coca-Cola Company [1][5] - The company is experiencing a pivotal moment of success, having achieved three consecutive record-setting years [1][5] Company Strategy - Kim Utlaut's responsibilities will include leading the evolution of Build-A-Bear's brand and communications strategy, focusing on strengthening relationships with a diverse consumer base across multiple revenue streams and product offerings [2][3] - The company aims to leverage Utlaut's expertise to effectively communicate various offerings, including new product launches and personalized experiences [4] Leadership Perspective - Chris Hurt, Chief Operations Officer, emphasized that Utlaut's appointment reflects management's commitment to the ongoing evolution of Build-A-Bear and the pursuit of accelerated profitable growth [5] - The company is confident that Utlaut's background and leadership will help identify opportunities to elevate the brand further [5] Brand Development - Build-A-Bear has expanded its global retail presence and is advancing its digital transformation while investing in the brand through collaborations [5] - The brand's latest communications campaign, "The Stuff You Love," celebrates over 25 years of creating cherished memories [8] Financial Performance - For fiscal 2023, Build-A-Bear Workshop, Inc. reported consolidated total revenues of $486.1 million [8]