Celestial Seasonings Invites Tea Drinkers to "Taste Our World" in New Creative Campaign

Core Insights - Celestial Seasonings has launched a new campaign titled "Taste Our World," celebrating over 50 years of commitment to high-quality specialty teas [1][3] - The campaign aims to showcase the journey of tea from seed to sip, highlighting the brand's expertise and the vibrant flavors of its tea varieties [2][3] Company Overview - Founded in 1969, Celestial Seasonings offers over 90 tea varieties, blending them in Boulder, Colorado, with ingredients sourced directly from farmers worldwide [4][6] - The brand emphasizes sustainability, with all cartons being 100% recyclable and a focus on reducing waste by avoiding individual wrappers [4] Campaign Details - The "Taste Our World" campaign includes 15-second and 6-second video ads, along with various static and dynamic assets for national online and retail media [5] - The campaign is supported by social media, consumer promotions, and public relations efforts, aiming for a long-term presence in 2024 and beyond [5] Brand Positioning - Celestial Seasonings is recognized as the No. 1 herbal bagged tea brand, reflecting its strong market position and commitment to quality [3][8] - The brand's packaging features vibrant colors and artistic designs, enhancing its appeal and connection to the tea-drinking experience [3]