Digital Turbine and ONE Store Expand Partnership to Globalize Alternative App Growth

Core Insights - Digital Turbine is acquiring ONE Store International to enhance its app growth solutions and expand into North America, the EU, and LATAM [1][5] - The acquisition is part of a strategic partnership aimed at creating a fairer app ecosystem and empowering app developers [2][6] - ONE Store has over 38 million users and nearly $1 billion in annual transactions, indicating a strong market presence [5][7] Company Overview - Digital Turbine is a leader in mobile growth solutions, providing services to telcos, advertisers, and publishers globally [8] - ONE Store is the second-largest app marketplace in South Korea, backed by major shareholders including SK Square, Naver, and Microsoft [8] Strategic Partnership - The partnership aims to leverage Digital Turbine's device footprint and SingleTap technology for seamless app installations [5][6] - Both companies are committed to developing new technologies and distribution capabilities for iOS devices in the future [6] Market Impact - The acquisition is expected to create a competitive ecosystem beyond traditional app stores, offering more value to developers and consumers [6][7] - The partnership seeks to address high fees and limited choices in the app economy, promoting a more open mobile ecosystem [7]