REVOLVE GROUP ANNOUNCES EXCLUSIVE HOLIDAY SHOP AT THE GROVE IN LOS ANGELES

Core Insights - Revolve Group (RVLV) is launching the REVOLVE Holiday Shop at The Grove in Los Angeles from November 14, 2024, to January 4, 2025, targeting Millennial and Generation Z consumers [1][5]. Group 1: Holiday Shop Features - The holiday shop will offer a curated selection of holiday apparel, accessories, and gifts in a winter-themed space, enhancing the seasonal shopping experience [1]. - FWRD will feature a Shop-in-Shop with luxury designer brands and rare vintage pieces, blending contemporary style with high-end fashion [1]. - The shop will include rotating activations and shop-in-shops from in-house brands and exclusive partners, creating a dynamic retail experience [2]. Group 2: Customer Engagement - Experiential elements such as meet-and-greets, curated edits, and workshops will be incorporated to enhance consumer engagement and brand loyalty [2]. - A dedicated returns bar by Happy Returns will facilitate seamless in-person returns for customers [3]. Group 3: Strategic Location and Impact - The Grove is chosen for its status as a highly trafficked holiday shopping destination, allowing REVOLVE to connect with a diverse shopper demographic [4][5]. - The holiday shop aims to merge the energy of REVOLVE's signature events with the festive spirit, driving brand loyalty and sales [4]. Group 4: Operational Details - The shop will operate with specific hours, including extended hours for Black Friday and holiday periods [6]. - Featured brands include REVOLVE, HELSA, L'Academie, and luxury brands from FWRD, showcasing a wide range of products [5][8].