Direct Digital Holdings Unifies Orange 142 and Huddled Masses to Power Client Growth in Digital Marketing and Advertising

Core Insights - Direct Digital Holdings (DDH) has unified its buy-side businesses, Orange 142 and Huddled Masses, to enhance capabilities and better serve small and mid-sized businesses (SMBs) in digital advertising [1][4] Group 1: Business Strategy - The merger allows for resource sharing and operational efficiency, providing clients with a more integrated approach to digital marketing [1][4] - The unified entity aims to support SMBs in navigating the complexities of digital advertising, offering expert guidance and data-driven decision-making [3][5] Group 2: Market Trends - There is a growing trend among clients to allocate marketing budgets to digital channels, seeking streamlined ad-buying processes and targeted audience reach [2][4] - SMBs are increasingly looking for strategic partners to help them maximize their advertising investments and achieve growth [3][5] Group 3: Service Offerings - Orange 142 will provide expanded resources in areas such as influencer marketing and organic social media strategies, enhancing its digital offerings [4][5] - The company manages over 2,000 campaigns annually and operates across all leading demand-side platforms (DSP), focusing on increasing advertising ROI and reducing client acquisition costs [5][6] Group 4: Company Background - Orange 142, acquired by DDH in 2020, offers end-to-end media solutions, while Huddled Masses, acquired in 2018, provides advisory services for agencies and marketers [6][10] - DDH is noted as one of the few publicly traded Black-owned companies on Nasdaq, emphasizing its unique position in the advertising technology sector [7][8]