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Walmart Taps AI to Add Personalization to Holiday Shopping Experience
WMTWalmart(WMT) PYMNTS.com·2024-10-31 14:09

Walmart is touting its AI capabilities as it prepares for the holiday shopping season. The retail giant on Wednesday (Oct. 30) announced several ways it would use artificial intelligence (AI) and generative AI (GenAI) to help consumers, such as helping to offer personalized shopping suggestions. "In the U.S., if a customer previously searched for board games, they may be shown deals, new game releases or gift ideas," the company said in a news release. "In the coming year, the company will use this same tec ...