Roblox: Engaging Bigger Kids With Better Content Drives More Payments

Youth-focused video game and metaverse company Roblox is experience a growth spurt. Users over the age of 13 are now a majority of the company's hundreds of millions of users. "We're currently at less than 3% of our TAM in the gaming market space," executives told investors during the company's third-quarter 2024 earnings call on Thursday (Oct. 31), highlighting that Roblox is transforming into a true platform rather than a collection of gaming experiences. Daily active users (DAU) of Roblox's virtual world ...