Could Peloton Be Moving Away From DEI?

Group 1 - Peloton Interactive, Inc. is focusing on Diversity, Equity, and Inclusion (DEI) in its hiring practices, as evidenced by the employment of Ash Pryor as a rowing instructor over Olympic gold medalist Nick Mead [2][4][5] - The average earnings for Peloton instructors range from $100,000 to $500,000 annually, with top instructors potentially earning up to $1 million when including bonuses and endorsements [2][3] - Peloton's recent advertising strategy has shifted, moving away from exclusively featuring straight white males, as seen in their new campaign featuring NFL players JJ and TJ Watt [5][6] Group 2 - Peloton's shares surged nearly 28% following an earnings beat and the appointment of new CEO Peter Stern, who has a background with Ford Motor Company and was a co-founder of Apple Fitness+ [7] - Peter Stern has been a Peloton user since 2016, indicating a personal connection to the brand [7] - The company has seen significant trading activity, with options trades on Peloton stock yielding a 250% gain for some investors [10]