SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale

Core Insights - SoundCloud and PubMatic have formed a strategic partnership to offer SoundCloud's premium advertising inventory through PubMatic's tools and solutions, enhancing advertiser access to a global audience [1][2][3] - This partnership marks the first time PubMatic will provide global programmatic inventory for SoundCloud's video and display advertising across desktop and mobile platforms, allowing advertisers to engage with over 400 million tracks from 40 million artists [2][4] - The collaboration aims to empower both artists and advertisers, aligning with PubMatic's mission to support content creators and enhance monetization opportunities [3][4] Company Overview - SoundCloud, founded in 2007, is an artist-first platform that provides tools and resources for artists to build their careers, boasting over 400 million tracks from 40 million artists [6] - PubMatic, established in 2006, is an independent technology company focused on maximizing customer value in digital advertising, offering a sell-side platform that enhances monetization for digital content creators [7] Market Context - Digital audio consumption is on the rise, with adults spending an average of 1 hour and 43 minutes daily on audio content, indicating a growing market for programmatic advertising in music streaming [4] - The Digital Audio Advertising market is projected to reach 1.6 billion users by 2028, with ad spending expected to hit $11.13 billion in 2024, positioning SoundCloud and PubMatic to capitalize on this growth [4]