NIU Technologies Unveils Major Over-the-Air Update and Price Drop for XQi3 Wild Electric Off-Road Dirt Bike at EICMA 2024

Core Insights - Niu Technologies is launching a significant over-the-air (OTA) software update for its XQi3 electric dirt bike, enhancing performance and making it more competitive in the market [1][4]. Performance Enhancements - The OTA update increases the XQi3's total power output from 8 kW to 10.6 kW, improving top speed from 47 mph to 50 mph and enhancing acceleration [2][5]. - Continuous power output has been increased by 28%, while "Boost Mode" power output has risen by 36%, allowing riders to reach the previous top speed of 47 mph over two seconds faster than before [2][5]. Riding Experience - The update improves low- to mid-range torque, providing a more responsive riding experience on both straightaways and rugged terrains [3]. - The off-road version will update automatically via the NIU app, while the street version allows users to choose when to update based on local regulations [3]. Market Positioning - NIU has reduced the retail price of both the XQi3 Wild and Street models from $4,999 to$3,999, enhancing their competitiveness in the dirt bike market [4]. - The company emphasizes that these performance enhancements come at no additional cost to users, avoiding the need for expensive aftermarket components [4]. Company Overview - NIU Technologies is a global leader in electric two-wheeled vehicles, having sold over 4.6 million electric vehicles since its inception in 2015 [6]. - The company operates in 52 countries and has a mission to redefine urban mobility, with users collectively traveling over 25 billion kilometers worldwide [6].