产品专家梁宁：重新定义真需求

Core Viewpoints - The essence of business lies in understanding "true needs" [1] - A new minimalist model is introduced to explain the concept of "true needs" [1] - The ability to capture and fulfill true needs is crucial for future business profitability [7] Industry Insights - The evolution of products over the past century shows a trend of functional value integration and emotional value differentiation [7] - Emotional value has three payment points: security, pleasure, and display [7] - Understanding and meeting true needs in the internet and AI era will be of significant importance [7] Company Insights - Liang Ning, a renowned product expert, has extensive experience across major tech companies including Lenovo, Tencent, and BAT [1] - Her course "Product Manager's Essential Course" has been viewed 760,000 times on the HunDun app [1] - Liang Ning's insights are highly regarded in the industry, with her teachings being described as profound and practical [2][3][5] Event Highlights - A live session titled "Redefining True Needs: Decrypting 30 Years of China's Business Rise with an Original Model" will be hosted on November 7th [6] - The session will cover key topics such as product failure, defining true needs, and resource allocation [6] - Special benefits include 30 signed copies of Liang Ning's book "True Needs" to be given away during the event [1][6] Educational Impact - Liang Ning's courses are considered essential for internet professionals, often referred to as "The Self-Cultivation of Product Managers" [1] - Her teachings provide valuable insights not only for product management but also for entrepreneurship and partner selection [3][5] - The live session aims to empower entrepreneurs by addressing real business challenges and offering actionable insights [6]