Aleran Software B2B Commerce Platform Now Available on SAP® Store

Core Insights - Aleran Software has launched its digital commerce and sales operations platform on SAP® Store, enhancing B2B manufacturers' omnichannel sales strategies [1][2] - The platform integrates with SAP Business Technology Platform (BTP) to provide features like sales order management, AI-powered catalog-embedded buying, and automated configure, price, quote (CPQ) [1][2] Company Overview - Aleran Software is the first complete commerce and sales operations platform specifically designed for B2B manufacturers, aiming to simplify and accelerate sales processes across various channels [5] - The company is headquartered in Minneapolis, Minnesota, and focuses on integrating with core business technologies such as ERP, CRM, and WMS [5] Industry Context - Many manufacturers hesitate to digitize sales processes due to concerns about product complexity and maintaining customer satisfaction; however, data indicates that online self-service options can enhance sales and customer satisfaction [2] - Aleran's solution is tailored for midsize and enterprise B2B manufacturers, enabling faster purchasing and significant improvements in sales efficiency and operational costs [2][3] Key Benefits - The platform improves sales efficiency by automating sales order and quote management, allowing for quicker deal closures [3] - It enables rapid deployment of personalized customer portals for self-service ordering and management of quotes and invoices [3] - AI-generated product recommendations enhance the customer experience, even for complex, configurable products [3] SAP Store - SAP Store offers a connected digital customer experience for accessing over 2,300 solutions from SAP and its partners, facilitating the purchasing process [4] - For each purchase made through SAP Store, SAP commits to planting a tree, promoting sustainability [4]