2024 Tripadvisor Winter Travel Index: A Thriving Winter Season Ahead, Sparked by Holiday Celebrations and Seasonal Joy

Core Insights - More than half of Americans (57%) are preparing for winter travel, with 96% planning to travel as much or more than last winter according to Tripadvisor's Winter Travel Index [1][6] - New York City is the top domestic destination for US travelers, while Cancun is the leading international destination [2][5] - A growing number of travelers are using the winter holiday season as their main vacation period, with over one-quarter (28%) planning to visit three or more cities during their primary winter trip [3][4] Travel Trends - The majority of travelers (85%) are flexible in selecting their winter destination, indicating a desire to explore new places rather than just visiting family [4][6] - Travel spending remains strong, with 93% of respondents planning to spend the same or more than last year, and 53% intending to increase their budget [6][7] - Activities during trips are considered essential by 85% of travelers, reflecting a focus on experiences [6][7] Methodology - The data was gathered from a Tripadvisor Consumer Sentiment Survey involving over 4,850 consumers across six countries, conducted between September 06 - October 03, 2024 [7] - Behavioral data was sourced from first-party traffic data on the Tripadvisor platform for searches made by travelers in the U.S., U.K., and Japan [7]