The Marcus(MCS) GlobeNewswire News Room·2024-11-12 12:00Core Insights - SweetWater Brewing Company, a subsidiary of Tilray Brands, Inc., is celebrating the 20th anniversary of its 420 Fest with a three-day event from April 18-20, 2025, at Atlanta's Historic Pullman Yards [1][2][3] Group 1: Festival Highlights - The festival will feature headliners such as The Revivalists, Marcus King, and Greensky Bluegrass, along with other notable artists including Drive-By Truckers and Cypress Hill [2][3] - Interactive art installations will showcase 20 years of festival artwork, band photography, and album art [3] - A Craft Beer Village will offer a selection of award-winning craft brews from various renowned breweries [3][4] Group 2: Family and Fan Experience - A designated family-friendly area, including private "Chill Mom Spots," will be available for families to relax and enjoy the festival [4] - Returning attractions include SweetWater's Fishing Camp and the SweetWater BoatHouse, along with a new SweetWater Roadie Challenge [4] Group 3: Sustainability Initiatives - The festival will utilize green energy credits to offset all energy consumed by stage lighting and sound [5] - $10 from every ticket sold will support clean waterways through a partnership with the Waterkeeper Alliance [5] - Eco-friendly transportation options, such as bike and scooter valet services, will be provided to reduce the carbon footprint [5] Group 4: Company Background - SweetWater Brewing Company is the largest craft brewer in the Southeast, known for its popular beers like the original 420 Extra Pale Ale and various IPAs [6] - The company is committed to environmental conservation and supports initiatives for clean water through its Save Our Water campaign [6]