Instacart and Coles Supermarkets to Launch Smart Trolleys in Australia

Core Insights - Coles Supermarkets is the first retailer in the Asia Pacific region to introduce Instacart's AI-powered Caper Carts, set to launch in early 2025 at the Richmond Traders location in Melbourne [1][4] Group 1: Caper Carts Features - Caper Carts are equipped with AI, cameras, and a built-in scale to automatically recognize items as they are added, allowing customers to bag items while shopping and view their running total [2] - The smart trolleys will sync with Coles' Flybuys rewards program, enabling customers to earn points and access personalized offers through the trolley's digital screen [3] Group 2: Strategic Importance - The introduction of Caper Carts reflects Coles' commitment to enhancing the in-store shopping experience through digital capabilities, aiming to save time and improve customer engagement [4] - Instacart aims to bridge the online and in-store shopping experience, expanding its international presence through this partnership with Coles Supermarkets [5] Group 3: Customer Reception - In the US, Caper Carts have received a strong customer reception, achieving a net promoter score of over 70 at ramped locations, indicating high customer satisfaction [4] Group 4: Company Background - Coles operates over 1,800 supermarkets and liquor stores in Australia, employing more than 120,000 team members and engaging with over 8,000 suppliers [7] - Instacart partners with over 1,500 retailers across North America, facilitating online shopping and delivery services from more than 85,000 stores [6]